In this episode of Ripples by Rival, Lance and Cecelia explore two significant microcultures: Spicy Lit and Dark Academia. They discuss how Spicy Lit is revitalizing the romance genre and influencing the literary world, while Dark Academia is shaping fashion and cultural trends. The conversation highlights the passionate communities behind these microcultures and the opportunities they present for brands to connect with consumers through shared interests and escapism.
In this episode of Ripples by Rival, Lance, and Cecelia explore another Deep Dive into two significant microcultures that go hand-in-hand: Spicy Lit and Dark Academia. They discuss how Spicy Lit is revitalizing the romance genre and revitalizing the whole of the physical book industry in its wake. Dark Academia is shaping fashion, culture, and viewing trends with hits like Netflix's Wednesday, being borne out of a passion for the microculture. The conversation highlights the passionate communities behind these microcultures and the opportunities they present for brands to connect with consumers through shared interests and escapism.
Chapters
00:00 Introduction to Microcultures
02:59 The Rise of Spicy Lit
05:52 Impact of Spicy Lit on the Literary World
08:48 Understanding the Spicy Lit Community
11:51 Brand Opportunities within Spicy Lit
14:56 Exploring Dark Academia
17:53 Dark Academia's Influence on Fashion and Culture
21:07 Conclusion and Future Insights
Mentioned in the show