In this episode, Lance and Cecilia explore the anticipated microcultures of 2025, focusing on themes of escapism, rebellion, and sustainability. They discuss how these trends will influence consumer behavior and marketing strategies, highlighting specific communities such as astrology aficionados, fantasy enthusiasts, and sustainability stewards. The conversation emphasizes the importance of understanding these microcultures for businesses aiming to connect with consumers in a rapidly changing landscape.
In this episode, Lance and Cecilia dive into the emerging microcultures of 2025 and how they’re set to reshape brand strategy. They explore key themes like escapism, rebellion, and sustainability, spotlighting communities such as astrology seekers craving guidance, fantasy enthusiasts creating immersive experiences, and sustainability advocates pushing brands for accountability. With trends like the nostalgic “Coastal Grandpa” vibe, the vibrant world of “Dopamine Designers,” and the edgy, mystical “Witch Baddies,” the conversation reveals how brands must understand these niche groups to stay relevant in a world where consumer values and identities are rapidly evolving.
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